Southbank
Centre

The clientanchor

The Southbank Centre is the UK’s largest arts centre. Based in London, it spans multiple venues. Providing one of the most diverse and culturally rich arts programmes in the UK.

The Southbank Centre’s website is their primary source of engagement and income. With over 6 million visits generating over £10m per year.

The challengeanchor

The Southbank Centre covers several venues and a range of world-class art and culture. They were looking to expand the way in which people were able to access and interact with their content.

They needed their online presence to extend the whole of their customer journey. Providing an inspiring and effortless experience for their visitors. With the aim of increasing both conversion rates and revenue.

The solutionanchor

Our team wanted to reflect The Southbank Centre's spirit in the look of the new site. We partnered with leading Dutch design agency, Fabrique (best known for award winning site design of IKEA and Rijksmuseum) to create a fresh design.

A key aim of the project was finding ways to improve user experience and engagement. Our solution was to deliver an accessible open source Drupal website. Integrating with the internal systems via API, this setup allowed us to present real-time events data to visitors, linking straight to ticketing and purchasing to improve revenue generation. Device optimisation was also crucial. We chose to use a Drupal solution, ensuring that visitors received the same engaging experience whichever device they were using.

The Southbank Centre covers a wealth of different art forms and culture, so it was important that the site gave the same broad range of content to visitors. Working with The Southbank Centre's internal team we developed a suitable content strategy.

Our approach split user needs into depth levels of 'skim', 'swim' and 'dive'. Allowing us to satisfy those visitors who simply wanted core information, as well as guests who might require more detailed information and richer supporting content.

To keep visitors engaged, we also implemented dynamic content linking, providing related content and extra context.

We reviewed existing content and auto-migrated it seamlessly, using a scripted, repeatable process.

By designing a dynamically visual site we have helped The Southbank Centre to connect with their audience.