Creative experiences

Our Approach

Is there a gap between your current operations and where you need to be in the future? Work with our experienced team to create and implement a Digital Strategy to close that gap.

We'll work with you to develop a bespoke programme to address these key areas:

  • Your strategy - what is your aim?
  • Your people - what teams, talent and skills do you need?
  • Your process - what needs to change?
  • Your technology - what tools will support your goals?

Digital Transformation Strategy

Digital transformation roadmap and toolkits


Whatever your goals, we will help you to create a clear plan to follow. Our transformation roadmaps are unique to cover your people, processes and technology. We will also provide toolkits to ensure you have everything you need at every step of your journey.

Skills assessment


Pinpoint where current employees may require further training and support. Highlight areas of need for new talent and skills. Ensure that new starters have the required skills to succeed in role. Our Skills Assessment can ensure that you have the right team, talent and skills in place.

Digital maturity audit


Identify your strengths and the gaps in your current digital structure. Assess how far away you are from your digital aims and what you need to do to get there. Our Digital Maturity Audit is the first step on the journey to creating your roadmap.

Channel audit


Evaluate the programmes, software and technology you use. Ensure your technological setup aligns with your future plans. Identify areas for optimisation through upgrades and improvements. Our Channel Audit will make sure you are using the right tools to support your goals.

Digital transformation sprints


Our Digital Transformation Sprints run within a set timeframe. Two weeks to cover planning, development and reviewing. Ensuring that your digital transformation mirrors your development processes.

User Experience Design

UX Design

At Axistwelve we follow a ‘User Centred’ (UCD) approach to design to ensure your audiences and stakeholders are at the heart of what we design and build.

We've created and built visually stunning, innovative sites for some of the UK’s most high-profile cultural, government and media organisations - including West Kowloon and The Tate Museums. Visit Our Work to see more examples of the clients we have worked with.

We can work remotely or onsite, embedded alongside your own specialists or provide a full UX design service.

Here are just some of the activities and tasks we can perform for you:

  • Persona and user journey development
  • User workshops
  • Wireframes
  • Clickable prototypes
  • Pixel perfect designs and themes
  • Usability testing, remote testing and eye tracking
  • Development and user testing of information architecture
  • For more information about our visual design and UX services please contact us.

Persona and user journey

User research

To design a successful user journey, you need to understand who your customer is. Including their behaviour, motivations and needs. Our team will work with you to develop an understanding of all your user personas. Creating engaging user journeys for each type of customer, led by their motivations.

User workshops

User research

User Workshops allow us to test user journeys with real individuals. Our team work with groups of people to gain feedback and insight into their behaviour. These understandings then shape future design and development.

Wireframes

Wireframes and clickable prototypes

Using your users' needs and journeys, we will create wireframes for your site. This structure allows us to increase your customer conversion and task-oriented success rates. Our team can also get quick feedback from you on designs before the development phase.

Creating clickable prototypes allows you to simulate interactions, such as click throughs. Giving you opportunity to experience the look and feel of interactions. Giving us feedback before the development phase.

Visual design

Pixel perfect designs

Visual design plays a crucial role in crafting engaging and effective websites. It encompasses the use of colour, typography, imagery, layout, and other visual elements to create a cohesive and aesthetically pleasing user experience. A well-designed website not only captures attention but also guides users intuitively through content, communicates brand identity effectively, and enhances overall usability. By focusing on visual hierarchy, consistency, accessibility, and responsive design, we create visually appealing websites that resonate with users and drive desired actions.

Usability testing

Remote testing and eye tracking

Our team will perform several different testing techniques to optimise your site. We will work with real individuals face-to-face and/or remotely to gain feedback at key stages. This feeds into our development process to improve how your site performs for users.

Card Sorting

Information architecture

Our team uses two techniques to help us design the best architecture for your site. These are Card Sorting and Tree Testing.

During a card sorting session, participants organise topics into categories. This provides the user insights our team needs to make informed decisions on the information architecture.

Tree Testing

Information architecture

We use a simplified text version of your site structure with tree testing. Stripping away the navigational aids and designs. This approach helps our team to evaluate the findability of topics on your site. We then use this data to design the best architecture for your site.

Get in Touch

Got a similar project? Contact Us to discover how our team can help you transform your digital channels.

Contact us